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Hayward’s 40th birthday for 40p
By Louise Jury, Chief Arts Correspondent 07.03.08
Spirit of the Sixties: poster by Andy Warhol, whose works will feature in a Hayward exhibition later this year
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The Hayward Gallery will celebrate its 40th birthday this summer by inviting the public in for the cost of a penny for each year of its existence.
On Friday 11 July, four decades after the Queen declared it open, the entrance price will be slashed from £10 to just 40p for the day.
The anniversary year will see exhibitions remembering the spirit of 1968 — from street posters of the Paris revolution to a show dedicated to one of the biggest artists of the
period, Andy Warhol.
The gallery will also celebrate the artists of today. Grayson Perry has been invited to curate an exhibition of work from the Hayward-administered Arts Council Collection.
Unpopular Culture will tour the country, starting at the De La Warr Pavilion in Bexhill, East Sussex. Ten artists, including Rachel Whiteread and Mike Nelson, will take part in Psycho Buildings, an exhibition designed to focus on the
striking Sixties architecture.
Gallery director Ralph Rugoff said: “Psycho Buildings will reflect on the unique architecture of the Hayward, which is very much a legacy of
a Sixties experimental, unorthodox approach that tried to reach out to the public in different ways, such as pedestrian walkways.”
The Warhol exhibition, Andy Warhol: Other Voices, Other Rooms, in September will include his work in
film, video and television as well as paintings and prints. “It takes a very fresh approach —
the average Warhol show shows his paintings,” said Mr Rugoff. “I think physically the gallery is
still very fresh. There are things we need to do to give the buildings a bit of a cosmetic refresher. We're trying to raise the funds to do that now it enters its fifth decade.
“But I think the Hayward still has a crucial role to play in London as a place that I think — drawing on the building — is always going to be
slightly unorthodox.”
The gallery has just enjoyed its most successful year in two decades. Mr Rugboff said: “I believe the Hayward is one of the finest spaces in the world for showing modern and contemporary art. The 40th birthday is not only an occasion for
celebration but also an ideal time to set out our vision for the future.”
Future programmes will include exhibitions dedicated to artists Edward Ruscha and Tracey Emin.
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