Jamelia cuts through the hype

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Jamelia's success thus far has been off the back off her baroque, neoclassical singles Money and Call Me, both received with rapturous acclaim last night by a well-heeled and ultra-hip crowd. Transfer this just a notch above showcase event to sundry northern towns and it might fare slightly less well.

The cliché about not running before you can walk springs to mind. Still, in Jamelia's favour, she did reveal a warm personality, a more than off-the-shoulder stage craft and sufficient musical ideas to tide her over once the PAs stop and the bums-on-seats business begins.

Her Drama album, while no classic, contains the fodder for a trek about the charts. Guilty, and the next single Boy Next Door, maintain the fizz and the commercial edge she needs. At the moment Jamelia is simply a kid in a grown-up world. If she has the application to go with her talents, then, maybe she'll get more than that mandatory 15 minutes' worth of fame.

Jamelia