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Damien Hirst: Beautiful Inside My Head Forever


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Sotheby's New Bond Street, W1

Damien's million-dollar show

Damien Hirst
Prize piece: The Golden Calf (2008), estimated value £8m-£12m, on show at Sotheby's

Fiona Hughes, Evening Standard 10 Sep 2008


Hurry, hurry. Only six days left to witness a piece of art history in the making. In the lead-up to Damien Hirst’s audacious straight-to-
auction sale, his innocently titled Beautiful Inside My Head Forever exhibition at Sotheby’s Bond Street headquarters has many of the 223 new works on show for allcomers to inspect.

Rarely have so many works by one artist been seen together at one time. Indeed, rarely if ever has one artist produced so much in so little time.

Not that Hirst has made a secret of the army of assistants who help “execute” his spin, spot and butter­fly canvases, skull, diamond and anatomical models, cabinets, and formaldehyde tanks with shark or zebra — and this time — gold-tipped calf and unicorn.

Examples, all made in 2008, in every shape, size and colour combo fill the 11 rooms on two floors given over to this Hirst extravaganza — among them, butterflies pinned on spin, butterflies with diamonds, skulls splattered with spin and diamonds lined up in cabinets.

All this, it’s estimated, will add up to a total sale of £65 million, a fabulous sum that would explain the heart-stopping individual price tags and sharp-suited security in every gallery.

In one hushed room alone on Saturday, suddenly overcome by the neurotic thrill of it all, I counted nine minders standing to attention, like so many characters waiting for a Pinter play.

What’s good and what’s not, here, is for the critics to tell. What’s certain is that it is a once-in-a-lifetime opportunity for us to sneak a peak behind the art world curtain.

Whether next week’s sale, in three parts on Monday and Tuesday, booms or busts, this exhibition is where it will have all begun.

Until Monday. Admission free. Today-Thurs 9am-4.30pm, Fri 9am-4pm, Sat-Sun noon-5pm, Mon 9am-noon. www.sothebys.co.uk

Details are correct at the time of publication - please check with venue before booking.

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Went to look around the preview yesterday.... How nauseating! Too much together and for sickening motives
Fine, Hirst has given us some great concepts over the past years and fair enough that he commands top prices, but to see all of these pieces together, obviously churned out by "factory" workers this year as they are all dated 2008, and expect some good reviews would be crazy. Anyone who buys at those prices must be one of those nouveau riches without taste as they could just as well buy a poster for the commercial worth of this art.

- Neil G, London, UK, 11/09/2008 17:01
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