Ad spending takes its toll on Magners - Business - Evening Standard
       

Ad spending takes its toll on Magners

Share Share this article Email this article Print this article

09 May 2008

Magners is relying on the launch of its Irish cider at the pump this month in British pubs and bars to reverse an 11% slump in sales over the last year of cratering profits.

C&C, Magners' parent, said diving cider sales at a time of rising marketing spend sent its net profits for the year to the end of February crashing 42% to e103 million (£81 million).

Chief executive Maurice Pratt said: "I've been hearing that Magners is just a fad for the last three years. I believe it has become part of the repertoire of British drinking."

Comments

Share Share this article Email this article Print this article

Top stories in Business

Sneak preview: Could this be London in 2050?
London
Spooky — there’s a wraith chez Wray
Ken McMeikan ... the campaigning Greggs baker who deflected Chancellor’s heat-seeking missile
Bank buy-up firm loses £23m - without making a purchase
Sir Philip Green’s wife gets £16m as retail empire cuts tax bill
Premier Foods’ woes grow as its chairman walks out
Rothschild feels the chill, too, after RIT loses £56m
Huge plunge in manufacturing sparks calls for money printing
Plus Markets wants holders to snub Gulf and stick with Icap
Market report: Takeover rumours resurface as Man faces Footsie boot

Top stories in Business

Sneak preview: Could this be London in 2050?
London
Spooky — there’s a wraith chez Wray
Ken McMeikan ... the campaigning Greggs baker who deflected Chancellor’s heat-seeking missile
Bank buy-up firm loses £23m - without making a purchase
Sir Philip Green’s wife gets £16m as retail empire cuts tax bill
Premier Foods’ woes grow as its chairman walks out
Rothschild feels the chill, too, after RIT loses £56m
Huge plunge in manufacturing sparks calls for money printing
Plus Markets wants holders to snub Gulf and stick with Icap
Market report: Takeover rumours resurface as Man faces Footsie boot
SPONSORED FEATURES

The O2

Check out the cool stuff happening under our tent such as the hottest gigs, comedy, sport, films, clubs, bars, restaurants and much more.

Find a home Teaching Jobs Cisco
Silverstone trip Martini

A home to be proud of with Halifax

Download the Halifax's brilliant, free new Home Finder app, and take all the pain out of finding your dream home.

The O2 Teaching Jobs Cisco
Silverstone trip Martini

Can you imagine a career in teaching?

Be inspired to teach - let real teachers show you how rewarding the job can be.

The O2 Find a home Cisco
Silverstone trip Martini

Playing a game-changing role during the Games

Cisco is providing the solutions for London 2012's complex IT needs.

The O2 Find a home Teaching Jobs
Silverstone trip Martini

Win a Silverstone track day with Zantac 75

Feel the burn of a different kind - 20 Silverstone motoring experiences to be won

 

The O2 Find a home Teaching Jobs
Cisco Martini

Celebrate with MARTINI®

This weekend toast one royal with another and make your Jubilee sparkle with a MARTINI Royale.

 

The O2 Find a home Teaching Jobs
Cisco Silverstone trip
Don't Miss
Rock star: Erin Wasson

Rock star

Erin Wasson is the ultimate anti-supermodel
Maybe it’s because she’s a Londoner … Happy anniversary, Ma’am

Happy anniversary

The monarchy has become stronger and more respected in the past 60 years
Victoria Coren: My obsession with children, five proposals a week and why David and I are no power couple

Victoria Coren

David Mitchell and I are no power couple
The Royal Academy of Arts Summer Exhibition preview party

Summer party

Stars at the The Royal Academy of Arts
London gets ready for the Diamond Jubilee - in pictures

Diamond Jubilee

London gets ready - in pictures
The Glamour Awards - stars turn on the style

Glamour Awards

Stars turn on the style
Duchess of Cambridge is pretty in pink at her first Buckingham Palace garden party

Garden party

Duchess of Cambridge is pretty in pink
FIRST review of Ridley Scott's latest sci-fi blockbuster Prometheus

First review

Is Ridley Scott's Prometheus any good?
Fair-weather goths

Fair-weather goths

The sultry shades of summer darks are coming out of the shadows
Dog save the Queen: Corgis surge in popularity

Dog save the Queen

Corgis surge in popularity