Bakery Paul to open 50 London stores

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The chain, which sells bread, pastries and sandwiches, revealed the plans as it appointed a new chief executive to its British arm, James Fleming.

The first of its new stores will open within six weeks as Paul looks to build on its 23-strong chain before the end of 2014.

The company said it would recruit across the board from service staff to shop managers, bakers and drivers.

Fleming joined Paul as managing director in April from Pizza Express. He will replace outgoing chief executive David Belhassen.

He said: "I have thoroughly enjoyed my time at Paul so far and I'm looking forward to driving the UK business through these exciting times."

Paul opened its first London shop in Covent Garden in 2000, with the most recent opening in Baker Street. The store is the biggest bakery in France, with its first shop opening in Lille in 1889. It operates in 27 countries but has remained family owned through four generations.