Bloomsbury takes a new passage to India

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About 50 million Indians already buy English-language books, which is more than three times the book-buying population of the UK.

Best sellers from the Bloomsbury stable include JK Rowling, Khaled Hosseini and the historian William Dalrymple. The country is also one of the fastest-growing buyers in the world of its Berg imprint of fashion books. At the same time, sales of text books for schools and universities in Indian are growing enormously ranging from the Arden Shakespeare books to accountancy and legal tomes.

Bloomsbury books have been distributed in India by Penguin for the last 25 years. Executive director Richard Charkin, who in the past chaired Macmillan in India, said: "We have had a great relationship with Penguin who have done a marvellous job. But this is the next stage of our development in a market where 250 million middle class people speak English and education has a very high priority.

"We will not just be distributing our existing titles but we also want to move into local publishing and even exporting books from India."