Homeserve to axe 200 as sales rap lingers

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Homeserve suspended all telesales in October to review its scripts and mailshots following a critical review of practices from auditors Deloitte.

The firm today admitted it still hadn't restarted all its marketing activity. As a result, customer numbers in the UK are expected to fall 8% this year.

Renewal revenues in 2013 will also be down as much as £10 million. A business restructuring will cost it £20 million this year, double its estimate in November. The shares fell 8%, or 23.2p, to 251.8p.