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Online orders on mobiles lift Domino's
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15 February 2012
Domino's Pizza UK said its online sales have powered ahead to account for more than half of delivered sales, as the group posted an uplift in profits after a record year for store openings.
The pizzas delivery specialist also grew its underlying sales by 3% over the year to 25 December, although this represents a sharp drop on a 11.9% jump the previous year.
Lance Batchelor, the new chief executive of Domino's, said: "The business is in extremely robust shape."
Boosted by a surge in orders on mobile devices, the 726-stores group's online sales leapt by 43% to £183.1 million, representing 44.3% of delivered sales, but they now account for more than half.
Batchelor said: "We are rapidly becoming an online business." Its pre-tax profits, before losses associated with its fledgling German operation, rose by 14.6% to £43.6 million. Lifted by a record 62 new stores, Domino's total sales jumped by 9.3% to £530.6 million.
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