Hollywood roles help LEGO’s star performance

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Toy manufacturer LEGO, famed for its colourful building blocks and elaborate designs, has reported a 34% leap in sales to 5.86 billion Danish krona (£646.7 million) in the first half of the year.

LEGO credited Hollywood-branded tie-ins with the recent Toy Story and Prince of Persia movies as well as a new range of LEGO board games.

UK boss Marko Ilincic says LEGO is on course for a sixth-consecutive year of growth, with new Harry Potter products launching before Christmas.

The Danish-based company warned it is making "stringent" cuts to costs as the recovery in the wider toy market remains uncertain.