Is chrome the key to recovery? - Business - Evening Standard
       

Is chrome the key to recovery?

At a Christmas party the other night, I met the owner of two Ford dealerships just outside New York. Given the kicking the American car industry has taken these past few weeks, you would think he would be sobbing in a corner. But there he was doling out the Egg Nog as jolly as Santa Claus. I asked him to explain his indecently good mood.

First, he was just back from a holiday in South Carolina. He had driven down with his family in a "recreational vehicle", a souped-up caravan, which he had bought out of foreclosure, used for his holiday and flipped at a profit.

Second, he remained a romantic about American cars. Sure, these were tough times. Detroit's Big Three, Ford, Chrysler and GM, have become a laughing stock, pleading for a Federal bailout. Anyone still inclined to splash out on a car seems to want some Japanese micro-car, capable of 50 miles to the gallon.

"But what would you prefer to drive?" the car dealer asked me. "A big Ford with leather seats, every convenience? Or a Honda Civic?"

I could see his point. One of the few pleasures of business travel is renting a big American car and feeling it float down a highway. For all their critics, these cars retain echoes of the great chrome-finned beasts of yesteryear.

As bad times provoke a return to economic nationalism, and the car companies heal themselves, the love affair with American cars is bound to be rekindled.

TINA Brown's new website, The Daily Beast, reports that the wife of the ex-Lehman Brothers boss, Dick Fuld, has been shopping like it is 2007. She is said to have been spending thousands of dollars a week at the Hermes store on Madison Avenue since Lehman collapsed in September. Most recently, she bought three cashmere throws, but asked that they be put in a plain white bag rather than Hermes' familiar citrus bag. For discretion's sake. The habit is apparently spreading among New York's remaining rich. It's called "secret shopping".

IN my tattered investment file, I keep an article quoting David Swensen, the revered manager of Yale University's endowment. He recommended the amateur investor keep a portfolio made up of 30% US stocks, 15% non-US, 5% emerging market, 20% real estate and 15% Treasury bonds and inflation-protected securities. Yesterday we learned that Yale's investments have fallen by 25% since June. So much for diversification.

Comments

Don't Miss
Rock star: Erin Wasson

Rock star

Erin Wasson is the ultimate anti-supermodel
Maybe it’s because she’s a Londoner … Happy anniversary, Ma’am

Happy anniversary

The monarchy has become stronger and more respected in the past 60 years
Victoria Coren: My obsession with children, five proposals a week and why David and I are no power couple

Victoria Coren

David Mitchell and I are no power couple
The Royal Academy of Arts Summer Exhibition preview party

Summer party

Stars at the The Royal Academy of Arts
London gets ready for the Diamond Jubilee - in pictures

Diamond Jubilee

London gets ready - in pictures
The Glamour Awards - stars turn on the style

Glamour Awards

Stars turn on the style
Duchess of Cambridge is pretty in pink at her first Buckingham Palace garden party

Garden party

Duchess of Cambridge is pretty in pink
FIRST review of Ridley Scott's latest sci-fi blockbuster Prometheus

First review

Is Ridley Scott's Prometheus any good?
Fair-weather goths

Fair-weather goths

The sultry shades of summer darks are coming out of the shadows
Dog save the Queen: Corgis surge in popularity

Dog save the Queen

Corgis surge in popularity