JD Sports' trainers step into France - Business - Evening Standard
       

JD Sports' trainers step into France

The French are to get the benefit of JD Sports' expertise in selling white trainers to the hoodied masses.

JD, which has crafted a niche for itself in the market for sports casual gear in the UK, has spent £8 million buying Chausport, a 78-strong chain of shops selling sports footwear. JD chief executive Peter Cowgill said: "Chausport will give us a foothold in a new and sizable European market."

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