John Lewis feels the chill as snow keeps customers away - Business - Evening Standard
       

John Lewis feels the chill as snow keeps customers away

Sales at John Lewis's London stores plunged by up to a quarter last week as the snow kept shoppers at home.

With the capital at a standstill because of the weather, Oxford Street's takings fell 21.3% while Peter Jones's were 14.1% lower, Kingston's declined by 25.5% and Bluewater's were off 25.2% on a year earlier.

Overall, the department store chain said revenue had dropped by 17.1% across the UK in the first week of February to just £37.12 million.

Its worst-performing shop was in Milton Keynes, where takings crashed by 39.4%.

"The pattern of trade up and down the country matched the snowfall," John Lewis's head of selling development Barry Matheson said. "London branches in the South-East were the most badly affected at the beginning of the week and later it was the turn of the South-West, the Midlands and parts of Scotland."

The struggle at John Lewis - which is considered to be a barometer of trading on the High Street - illustrates the nightmare that the weather posed for the nation's shopkeepers.

Although John Lewis said trade had picked up by the weekend, it was not enough to compensate for the drop in business seen earlier in the week.

Sales of homeware were hardest hit, falling by a fifth, but its fashion lines were also struggling, declining by 16.8%.

But the group said that its customers had been snapping up cold weather gear such as gloves, scarves and duvets, and that childrenswear had performed strongly.

Customers may not have ventured to John Lewis's stores, but they were still logging on, with sales on its website rising by 7.9%.

Meanwhile, the snow was good news for Waitrose. Sales at the partnership's supermarket chain jumped by 3.6% to £78.97 million.

This helped offset John Lewis's dire performance, meaning that sales across the entire group were only 4% lower than last year at £116.09 million.

Comments

Don't Miss
Rock star: Erin Wasson

Rock star

Erin Wasson is the ultimate anti-supermodel
Maybe it’s because she’s a Londoner … Happy anniversary, Ma’am

Happy anniversary

The monarchy has become stronger and more respected in the past 60 years
Victoria Coren: My obsession with children, five proposals a week and why David and I are no power couple

Victoria Coren

David Mitchell and I are no power couple
The Royal Academy of Arts Summer Exhibition preview party

Summer party

Stars at the The Royal Academy of Arts
London gets ready for the Diamond Jubilee - in pictures

Diamond Jubilee

London gets ready - in pictures
The Glamour Awards - stars turn on the style

Glamour Awards

Stars turn on the style
Duchess of Cambridge is pretty in pink at her first Buckingham Palace garden party

Garden party

Duchess of Cambridge is pretty in pink
FIRST review of Ridley Scott's latest sci-fi blockbuster Prometheus

First review

Is Ridley Scott's Prometheus any good?
Fair-weather goths

Fair-weather goths

The sultry shades of summer darks are coming out of the shadows
Dog save the Queen: Corgis surge in popularity

Dog save the Queen

Corgis surge in popularity