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EMI deal can't be good for UK creativity
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31 October 2011
Much has changed since EMI - home to Kylie and Coldplay - first tried to merge with Warner (whose artists include James Blunt and Red Hot Chili Peppers), in 2000. Back then, the CD was all-powerful, even though a quarter of sales were still in cassette form. Single sales were being hit by file sharing but the industry wasn't overly concerned.
It should have been. Piracy has been a key contributor to the collapse of world music sales from $37 billion then to $16 billion last year. For the executives who grew used to unbroken growth in the Eighties and Nineties, it has been a painful decade. As HMV wobbles on, even one of their core routes to market is under threat. Apple's iTunes is calling the shots.
However, some things do not change. Britain remains an exceptional music talent. We are one of only three net song-writing exporters along with America and Sweden. Adele's efforts show that a foreign love affair with British stars that stretches back to The Beatles shows no sign of letting up.
Music sits within the creative industries sector which account for a higher share of gross domestic product in Britain than in any other developed country. Yet such sustained success has produced very few global businesses based here. It would be hard for a British film to make a splash at the box office without one of the American distributors behind it, for example. In TV, our formats play well but it is hard to see beyond the BBC to identify a global player.
What EMI has is the unique ability to spot someone playing in a back-street pub and propel him or her to the top of the charts without tapping Uncle Sam for help. The company is happy to capitalise on its musical legacy - just look at how many times it has repackaged The Beatles albums. To its detriment, it rarely flaunts its 80-year corporate legacy.
Is there an alternative ending to the EMI story? It is hard to see one. Competitive pressures mean that three music majors make more sense than four and £200 million of costs can be squeezed from Warner plus EMI.
There is no reason why Blavatnik shouldn't be coaxed back to the table. He is offering less than Citigroup, EMI's owner, was hoping for, but more than Ron Perelman, the American buyout investor. Citi knows it must conclude the sale now rather than try again in a year when uncertainty will have weakened the firm's hand in signing new artists. The only route it can't take is to refloat EMI on the Stock Exchange.
Music is too unpredictable to sustain a listed company dedicated to it. Even the industry leaders, Universal and Sony, are packaged up in broader based groups.
Guy Hands's idea to strip cost and complexity out of the company was the right one when his Terra Firma vehicle bought it in 2007. Where he went wrong was loading EMI with debt that enabled Citi to seize it from him when things went wrong.
Warner has hardly been a great financial success either. Chairman Edgar Bronfman Jr just found a white knight in Blavatnik, a Ukrainian-born industrialist, whose business interests span oil, chemicals and media.
Of course, an industry that has three music majors, with none of them headquartered here, is hardly going to stop scouring Britain for talent. Nor was EMI necessarily the best at nurturing tomorrow's stars.
But the experience of any takeover in any sector suggests a gradual drift of influence to where the powerbrokers sit - in this case, New York or Los Angeles. And that can't be good for Britain's creativity.
Peat deserves to make money but he must steel himself for his latest role
It's hard not to feel a twinge of concern as Sir Michael Peat takes his seat as the senior independent director of Evraz, Roman Abramovich's steel company which is heading into the FTSE 100.
After nine years as Prince Charles's right-hand man, Peat has an excellent pedigree. And, on retiring from royal service, it is clear he wants to make some money. No sooner had Peat quit Clarence House just above a fortnight ago than directorships and advisory roles at Deloitte, Barclays Wealth and hedge fund CQS followed.
Evraz is joining the dash of foreign miners into the FTSE, and it takes appointments such as Peat's to persuade would-be investors that its boardroom practices are up to scratch. Yet Evraz is unlike most other blue chips, with power concentrated in the hands of Abramovich, who won't sit on the board, and its two founders, who will.
Institutions are worried that the floodgates are open and passively managed pension funds will have to invest in companies with such dominant, far-flung shareholders. Of course, they may deliver excellent returns. Antofagasta, the Chilean copper miner, has been the best-performing stock in the FTSE 100 in the past five years without being a paragon of good governance.
Yet when things do go wrong, investors blame the board, not the largest shareholder. Witness the storm that engulfed Sir Richard Sykes for his boardroom role at ENRC, the Kazakh miner which expanded into the Democratic Republic of Congo.
Evraz could be a belting share. But if it isn't, Peat will be earning every penny of his fee explaining why not.
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