Mothercare and Boots to make children's clothes brand - Business - Evening Standard
       

Mothercare and Boots to make children's clothes brand

Mothercare and Alliance Boots today said they have agreed to design, source and supply a new children's clothing and accessories brand to be sold in Boots stores in the UK and Ireland.

The agreement builds on an existing deal where Boots sells Mothercare's Early Learning Centre toys in over 400 stores.

Ben Gordon, chief executive of Mothercare, said the latest agreement represented a "substantial development" in the firm's recently announced strategy to target wholesale business.

Boots said the deal would further strengthen its baby and child range. The chemist giant has said for some time that it is keen to pursue more strategic partnerships to expand its business.

Shares in Mothercare opened this morning at 642 pence, valuing the company at £566 million.

Alliance Boots is owned by Executive Chairman Stefano Pessina and private equity firm Kohlberg Kravis Roberts.

Comments

Don't Miss
The bottom line: the rise of BDSM in London

The bottom line

The rise of BDSM in London
The Scissor Sisters are back ... and sharper than ever

Scissor Sisters

Back and sharper than ever
The Dictator - review

The Dictator

Monstrous and monstrously funny
Revealed: The secret Twitter stars getting themselves into a web of mischief

Tweet T'who?

The secret stars of Twitter
First view from the top of the Orbit Tower on London Olympic site

Orbit Tower

First views from the top
Dip-dye fringes: London's new colour craze

Dip-dye fringes

London's new colour craze
Tamara Rojo: 'I danced in private for George Osborne'

Tamara Rojo

'I danced in private for George Osborne'
Kate shows how to flash some flesh in style

Daring Duchess

Kate shows how to flash some flesh in style
Laid in Chelsea: Caggie finds out where the real swingers get their action, with an orgy in every room

Laid in Chelsea

Caggie on where real swingers get their action
Brian Sewell on the beauty of Bauhaus

Bauhaus beauty

Brian Sewell's exhibition of the week