Newspaper apps will take place of print, says News Corp's James Murdoch

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News Corp's Europe and Asia chief said applications for mobile devices had become the company's "flagship" newspaper products — echoing his father Rupert, who called the iPad a game-changer for news media.

He expects apps to chip away at print sales far more than the internet does, as readers typically engage with apps far more than they do with websites.

"The problem with the apps is that they are much more directly cannibalistic of the print products than the website," Murdoch said. "People interact with it much more like they do with the traditional product.

News Corp put The Times and Sunday Times websites behind a paywall in June, and added the News of the World, Britain's best-selling Sunday tabloid, last month.

The firm's British newspaper arm News International said the Times titles had lost up to 90% of their online readership and now had 105,000 paying subscribers, including those who had bought the iPad and Amazon Kindle apps.

Murdoch welcomed the opportunity to sell through Apple's iTunes online store, despite the fact that Apple takes 30% of the publisher's revenue.

"We go to the iTunes store because it's frictionless. They charge a percentage but the guy on the news stand and the newsagent charge a percentage, and they don't even merchandise it properly," he told the Monaco Media Forum.

Apple released the tablet computer in April and had sold 7.5 million by the end of September. Other manufacturers have responded with their own tablets.