Sales hopes rise for High St on Hallowe’en fillip

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Research by Planet Retail showed UK sales of Hallowe'en-related products are expected to hit £235 million this year, up from £195 million last year and £12 million in 2001.

The expected sales boost is a positive indicator for Christmas trading prospects although retailers remain cautious about the outlook over the festive period.

Edward Whitefield, chairman of MHE Retail, told Retail Week: "Hallowe'en is a very important indicator for Christmas sales. Hallowe'en is a time when impulsive spending takes hold and discretionary spending is really under pressure."

Sainsbury's is expecting is biggest Hallowe'en, boosted by it falling on a Saturday, which it hopes will encourage more adults to take part.