World Cup cheers Britain’s beer sales - Business - Evening Standard
       

World Cup cheers Britain’s beer sales

Football's World Cup gave a boost to Britain's beer sales, industry figures show.

The equivalent of more than 2.2 billion pints was sold between April and June — up 2.9% on last year, the British Beer and Pub Association (BBPA) said.

This meant quarterly sales were up on the same period 12 months earlier for the first time in four years.

British Beer and Pub Association chief executive Brigid Simmonds said: "The World Cup has certainly been a benefit to Britain's beer sector and we can now hope that the market is starting to turn a corner.

"However, while there is some reason for cheer, it has to be noted that beer sales in pubs are still falling and the nation's pubs need support.

"The Government must carefully consider how best to use its Review of Alcohol Taxation to rebalance the tax system, freeze beer tax and support Britain's pubs, recognising the economic and social contribution of these vital community assets.

"Sixty per cent of drink sales in community pubs are beer, so a beer tax break would be a real benefit to their business."

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