Hot or not: Classy Joseph is a grown-up fashion brand

My Account
Logout

Create an Evening Standard Account

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Welcome! Sign in here

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Forgot your password ?

Registration

* indicates fields that are mandatory

Email *

Password *

Confirm Password *

First name *

Surname *

Postcode *

Country *

Mobile phone number

Username *

Gender *

Year of birth *

When you sign up...

You will have access to all our online competitions, discounted offers and can post comments on our site.

You will also receive The Weekender newsletter sent every Thursday - it’s full of fantastic offers and ideas for the weekend. You can update your email preferences in your account page when you log in.

Other newsletters and emails

Homes & Property Newsletter - Yes I want to receive the weekly email with all the latest news on property in the capital

Occasionally we would also like to send you relevant emails detailing specific offers either from ourselves or carefully selected partners. If you would prefer not to receive these then please tick the appropriate boxes below. We will never pass on your details.

I do not want to receive additional offers and information from the Evening Standard

I do not want to receive additional offers and information sent by Evening Standard on behalf of carefully selected partners

Terms and Conditions

* I have read, understood and agree to be bound by the terms and conditions of Evening Standard

Registration

Mail Sent for Registration Confirmation.

A confirmation email has been sent. Please activate your account by clicking on the activation link sent in your mail box.

Joseph has all the class of the city's most illustrious designer stores without that snobbery or stuffiness familiar to so many of them.

Welcoming and personable staff made the shopping experience a relaxed one from the minute I walked through the door.

Key to Joseph's success is the amount of highly wearable fashion on offer: save for a stunning sequin jacket (£995).

The occasional beaded dress, simply cut trousers, super-soft knitwear and basic but beautiful tailoring are the mainstay of the collections on display.

A stripy cashmere sweater in off-white and navy caught my eye (£320), as did a pair of woollen cigarette-cut trousers (£450).

Though the collections are pricier than the high street, if you are prepared to invest in five key pieces, you will easily make it through the season without the need to splash much cash elsewhere.

Joseph sells staples that are not only wearable, they are made to last.

There was a soft cashmere-mix coat in black or red, perfect for pulling out winter after winter, and a selection of soft cotton long-sleeved V-neck T-shirts which looked great for layering or wearing under a classic blazer.

Joseph's footwear also hits the right notes: the butter-soft leather riding boots (£310) are top of my winter accessory wish list, with the peep-toe ankle boots coming in a close second.

One thing is glaringly obvious — this is a grown-up fashion brand and customers can expect to get what they've paid for.

Staff: friendly, helpful but not pushy
Changing rooms: simple and adequate, though a little on the small side
Price: high but worth it, especially on staples
Quality: very good, lovely attention to detail on tailoring
Best buy: tweed Lurex blazer, £515