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Is Reiss hot or not?
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21 July 2009
Entering the shop it was the very precise and clinical set-up of the store that struck me: little wonder all those accountants love it so much. Just by the door was a dull-looking rail of dresses, all very similar in style save for a few uninventive prints. Walking around I came across a selection of silky vests (£69), some slouchy satin shirt dresses in cream and khaki (£129) and some purple body-con dresses that seem to be uniform of choice for breakfast TV presenters these days (£159).
Most striking about the clothes on offer was a distinct lack of anything casual — formal dresses hang beside skirt suits and satin shirts — there's not a floral shift dress or T-shirt in sight. Reiss may dip a toe into high fashion — it has done a jumpsuit for this season and some lovely chinos (£89) — but it's not a brand dedicated to following what's on the catwalk.
Staff: Helpful and polite
Changing rooms: Beautifully decorated, very clean
Price: Very expensive for a chain, not always great value for money
Quality: Very good
Best buy: City shorts (£39.50)
Enquiries: 020 7473 9630
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