Weather Tonight: 4°c Partly Cloudy Night Morning: 8°c Cloudy

Music

02
“Bigger and better”: organisers say the event will make use of all the facilities at the O2 site

Brits head East as awards ceremony switches from Earls Court to O2

Alistair Foster, Showbusiness Correspondent
6 Sep 2010


The 02 will host the Brit Awards for the first time after trying to secure them for five years, it was revealed today.

Organisers will make use of the whole of the venue, including the arena and entertainment complex, for what is seen as the biggest night in music.

The Brits have been held at Earls Court for the last decade.

Brits organisers — who today revealed the event's new logo — said they made the move to the 02 because of its superior technology and facilities.

Geoff Taylor, chief executive of the British Phonographic Industry which organises the event, said: “It's important for us that music's biggest night is at the country's premier music venue.

“For us it's an evolutionary thing — it was time for us to move on. Many aspects of The 02 are just better than Earls Court — it's state-of-the-art sound system, the lighting, the technology in general — all of which we will be using to the max.”

The ceremony, which takes place in February, will make use of the main arena as well as nightclub Matter, smaller venue IndigO2 and the various bars and restaurants underneath the dome in north Greenwich.

David Campbell, president and CEO of AEG Europe, the owner and operator of the 02, said the arena had been chasing the Brits for five years. He said: “We think the Brits can be bigger and better when it's at the 02. It will use the whole building, with Earls Court it was just the arena.

“The main focus for us is that people have a good time before and after the show. The whole venue will become the party. Instead of just thinking about the arena, we're thinking about the whole dome.”

The Brits traditionally sees the stars at dining tables in front of the main stage, but organisers are examining changing. The nominees are not due to be announced until the New Year.

Reader views (0)

 Add your view

No comments have so far been submitted.


Add your comment

 

Terms and conditions Make text area bigger You have  characters left.

We welcome your opinions. This is a public forum. Libellous and abusive comments are not allowed. Please read our House Rules.

For information about privacy and cookies please read our Privacy Policy.


 

Music top five
Cher Lloyd
Cher Lloyd

IndigO2
SE10
Apr 8, 7pm

Chris Rea

HMV Apollo
W6
Apr 5, 6.30pm

Miles Kane

HMV Forum
NW5
Apr 28, 7.30pm

Example

The O2 Arena
SE10
Apr 27, 6.30pm

Lightning Seeds

02 Shepherd's Bush Empire
W12
Feb 18, 7pm