90 years on, a special first-class stamp will honour the heroes of Passchendaele

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But closer inspection reveals silhouettes of struggling soldiers emerging from its centre.

This striking design has been chosen for a special first-class stamp commemorating the 90th anniversary of the First World War battle of Passchendaele, the Belgian village whose name is synonymous with the carnage and futility of war.

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Tribute: The commemorative stamps

The offensive began on July 31, 1917, and lasted 99 days. By the time it was over 325,000 Allied soldiers had perished for the gain of five miles of shell-pitted mud.

More than 250,000 Germans were also killed.

The stamp goes on sale from this Thursday, November 8, and is the second in the Royal Mail's Lest We Forget series. The first, issued last November, commemorated the Battle of the Somme. The last in the series will be issued next November.

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Slaughter: One of the 250,000 Allies killed in action

The Passchendaele stamp is in a sheet with four others which represent the sacrifice of each country in the United Kingdom.

A presentation pack details the battle and its legacy, written by historian Peter Caddick-Adams.

Julietta Edgar, head of special stamps at Royal Mail, said of Passchendaele: "This anniversary is particularly poignant because every infantry regiment served in the battle over time."

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Another bleak day dawns: Allied soldiers take a breather before the next round of German bombardment

Win a first-edition presentation pack

The Mail on Sunday is giving away 90 first-edition presentation packs in a competition.

For your chance to win call 0906 651 3366 and leave your name and address or email those details to poppy@mos.entries.co.uk.

Calls cost 60p a minute and should not exceed a minute. All profit from phone entries (27p a minute) goes to The Poppy Appeal (some networks do not provide facilities to connect to this service or may charge a premium rate – contact your network provider in case of difficulty).

Terms and conditions: Winners will be the first 90 entries drawn at random after the contest closes at midday on Tuesday, November 6, 2007. No cash alternatives.

Contest open to UK citizens aged 18 and over. Employees of Associated Newspapers and their families, households or agents are not eligible to enter.

Usual promotion rules apply, see www.mailonsunday.co.uk. No purchase necessary. The Editor's decision is final.