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The real Good Life: An entire village turns against supermarkets and grows its own food

Last updated at 17:52pm on 15.04.08

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It was a sitcom that inspired many a household to live off the land.

And although it might not attract the likes of Margo and Jerry to move to the area, an entire village is trying its hand at the Good Life.

In a bid to become less dependent on supermarkets, the residents of Martin are working together to become as self-sufficient as possible.

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village of Martin

Villagers of Martin, Hants, who have shunned supermarkets to grow their own meat and veg

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The Hampshire village is now home to hundreds of real life versions of the characters played by Felicity Kendall and Richard Briers, who lived off the land in the 1970s BBC comedy.

They work on a rota system and raise their own chickens and pigs and grow potatoes, garlic, onions, chillis and green vegetables on eight acres of rented land.

Of the 164 families who live in Martin, 101 have signed up as members of Future Farms for an annual £2 fee, although the produce can be sold to anyone who wants to buy it.

The "community allotment" sells 45 types of vegetables and 100 chickens a week, and is run by a committee which includes a radiologist, a computer programmer and a former probation officer.

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The Good Life

In The Good Life, Tom and Barbara (played by Richard Briers and Felicity Kendal) try to live a self-sufficient lifestyle by converting their garden into allotments

Nick Snelgar, 58, who came up with idea in 2003, said the project was gradually "weaning" villagers off of supermarkets.

He said: "I like to think of it as a large allotment in which there are lots of Barbaras and Toms working away.

"There are also Margos as well, but everyone can get involved.

"The nearest supermarket is six miles away. Of course people still have to go there for things like loo roll and deodorant and fruit you can't grow in Britain.

"So we aren't boycotting supermarkets entirely but we are gradually weaning people off them and as a result are reducing our carbon footprint by not using carrier bags and packaging."

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village of Martin

Every Saturday the produce is sold at the village hall

Martin village

The good life: The village of Martin nestles in the Hampshire countryside

Mr Snelgar, a horticulturalist, said the VAT-registered co-operative had grown so much that last year it had a turnover of £27,000 - most of which was ploughed back into the scheme.

He said: "We began with vegetables and we found that all the skills we needed were here in the village.

"After the vegetables we introduced chickens and then pigs and we learned inch by inch.

"We have other producers whose goods we sell and they include a sheep farmer and someone who has honey.

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pigs in village of Martin

The farm sells 20 pigs a year as well as chickens and lambs and is now starting to sell beef

"It has been a fantastically interesting experience and we now have four plots of land covering eight acres.

"There are 164 families in the village and they include about 300 adults and 100 children, so there are about 400 creatures to feed.'

Every Saturday the community comes together with their produce which is sold at the village hall.

Mr Snelgar added: "The most popular thing we sell is carrots.

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The majority of families have signed up to the scheme, but anyone can buy the produce

"People love the smell of fresh carrots, and we pull them out of the ground the day before we sell them.

"We don't yet do dairy, but we hope to include that in the future and we also intend to grow raspberries and strawberries.

"We set the prices by working out how much the food costs to produce. We then add 20 per cent.

"Our pork sausages, for example, are sometimes cheaper than sausages you buy in the supermarkets. We break even and all money gets ploughed back in.

"When we started some people thought it would fail and we'd never last, but as the years have gone by more and more people have become involved.

"It is also a talking point in the village and it's great to see people walking to the village hall on a Saturday morning talking to each other. It has created a sense of belonging."

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One villager said they are not boycotting supermarkets but are weaning people off them


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Reader views (17)

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Wow! Incredible. Big business are getting away with putting so much junk in food nowadays, and they are also trying to push out 'organic' naturally grown food and when they can't push it out they take over the standards groups and poison them from within by making the rules more 'loose'. So big businesses can use the organic mark and give true hard working organic farmers a bad name, a lot of the organic fruit and veg is worse than the normal stuff and I think that's big business's doing. IMO all fruit and veg should be locally grown with NO pesticides used at all. Good on you we all need to be eating properly grown local food.

- Peter Walters, Broomfield, uk

This is brilliant and exactly what is needed around the world! Growing your own food, or buying locally-raised products from small family-farms, instead of shipping produce from thousands of miles away! This is much better for the environment and our health! No chemical, pesticide-laden, synthetic, dead, plastic food, sold in boxes or wrapped in petroleum-plastic will ever offer the nutrition of fresh foods grown in healthy soil. Bravo to Martin's residents! Well done, indeed!

- Sharon Ericson, Nashua, NH

I think it's a great idea. Being self-sufficient is the way to go. If there's not, there should be people here in the States doing that. I know others would get mad, because to them it's all about the almighty dollar. People should not have to rely on grocery stores in order to survive. Besides, home-grown food is much better for you, anyway.

- David, Bowie, TX USA

It's better for health and good for a better living in the vicinity.

- Laurent Soucy, l'Avenir. Qc, Canada

Socialism!
Creeping Communism!

These modern-day collective farms are a threat to Global Capitalism and must be burned out of existence.

The horror, the horror...

- Munky, Auckland, New Zealand

Absolutely fantastic idea and congratulations on becoming practically self sufficient.

If only more people would pull their heads out the sand and have the same community spirit which is so lacking in our day and age.

- Nw, York, UK

Fantastic. Love it. Self sustaining lifestyles at community level, have to be the way of the future as the worlds ability to feed itself increasingly comes under pressure.

- Nomad-Kiwi, McCleary WA, USA

I just hope that people everywhere on the countryside start to gain back the land out of the wheels of the companies. In my region, companies very often control 5000 ha each! That means: poor environment, poor people, chemical stuff everywhere and, maybe the worst thing: where there could be 4 villages with free farmers, is just legitimation for one village, one rich farmer and 40 stupid proletarians, believing in the "future of farming".

That's my hope: that people realize that companies (no matter if it's the big farmer, seed seller or the supermarket) just will do one thing: urban, depended future for everybody.

Thanks for reading.

- Thomas, greifswald, pommern, germany

Amazing! It refreshes ones faith in human creativity and endurance. Lets hope it spreads.

- Roger, Amsterdam

Inspiring work, denizens of Martin. Congratulations on having the bravery to make the first step in working together and for each other. That's real human spirit.

There have been a number of 'signs' pointing my family down the same path. It just so happens that next week I will be taking a week off with my wife to construct a large raised bed for vegetables. My wife is also intending to buy two hens to keep there too.

On TV this week Pam Ayres (the poetess) was talking about her parental home where they had it all turned over to growing, as did many others just after WWII.
Our friends have just done the same to their back garden. And then the Guardian newspaper gives away two guides on how to gorw your own fruit and veg.
There's a definite tide of self-sufficiency going around.

Next it will be solar panels and a small wind turbine....then things might get interesting....

- Chris, Chester, England

Great initiative! Good luck to all the family's involved, I hope they can inspire many more to follow in their way.

- Youri, Sweetlake

Good on you, all!

- Fraser, Telford Park

To the 101 families of Martin, I salute you. Magnificent, and hopefully this is the future!

- David, Lytham

Full circle just like we used to live before our food was covered in plastic. Great to see.

- Fly, London

These wierdo carrot sniffers need to get a life and slob up with the fags, booze, big macs n telly like the rest of us.

- Rodney, Gwent

I wonder how long it will be before the supermarket chains 'suggest' that health inspectors and the like intervene. Can't have unfair competition, can we? After all, why should people need fresh, healthy, home grown and raised produce when they can get it from major corporations from unknown and frequently questioned sources.

Can't have people being self-sufficient, can we now. I just wouldn't be British!

- Rogan, DFW Texas

Absolutely great idea- More areas should try it-Keep up the good work

- David White, Brunswick, Georgia USA


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