Weather Tonight: 3°c Partly Cloudy Night Morning: 6°c Cloudy

News

The spy in your mobile: Shops track customers by tapping into phones

Last updated at 02:04am on 17.06.08

 Add your view

 


New technology: Gunwharf Quays shopping centre in Portsmouth

New technology: Gunwharf Quays shopping centre in Portsmouth

Surveillance staff at a shopping centre have begun tracking customers by tapping into their mobile phones.

The system shows what stores and toilets shoppers visit, how long they remain there and what route they take around Gunwharf Quays in Portsmouth.

A series of receivers dotted around the site pick up on signals given out by mobile phones at regular intervals. They record where a phone is by noting its unique code, proximity to the nearest receiver and the time and date.

The centre does not have to inform customers about the technology because it does not capture any personal information. However, local MP Mike Hancock said: 'It's outrageous and like Big Brother watching us.'

Gunwharf operations manager Peter Emery said: 'We are experimenting with a new technology. We can find out which of our toilets are most popular and if a shop is attracting a lot of customers.'


Bookmark and Share
 
 

Reader views (2)

 Add your view

This type of tracking should be illegal. Why should anyone's mobile phone be accessed without the owner's permission. And why does the site manager need to know the most popular lavatory - so he can put fresh flowers in it every day? Or does he want to up the rent on shops that are getting busier.

- Robin, London, UK, 17/06/2008 09:58
Report abuse

And how long before "Big Brother" taps into this - if he's not already?

- Rogan, DFW Texas, 17/06/2008 05:39
Report abuse


Add your comment

 

Terms and conditions Make text area bigger You have  characters left.

We welcome your opinions. This is a public forum. Libellous and abusive comments are not allowed. Please read our House Rules.

For information about privacy and cookies please read our Privacy Policy.