British women look in the mirror up to 71 times a day, survey reveals

My Account
Logout

Create an Evening Standard Account

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Welcome! Sign in here

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Forgot your password ?

Registration

* indicates fields that are mandatory

Email *

Password *

Confirm Password *

First name *

Surname *

Postcode *

Country *

Mobile phone number

Username *

Gender *

Year of birth *

When you sign up...

You will have access to all our online competitions, discounted offers and can post comments on our site.

You will also receive The Weekender newsletter sent every Thursday - it’s full of fantastic offers and ideas for the weekend. You can update your email preferences in your account page when you log in.

Other newsletters and emails

Homes & Property Newsletter - Yes I want to receive the weekly email with all the latest news on property in the capital

Occasionally we would also like to send you relevant emails detailing specific offers either from ourselves or carefully selected partners. If you would prefer not to receive these then please tick the appropriate boxes below. We will never pass on your details.

I do not want to receive additional offers and information from the Evening Standard

I do not want to receive additional offers and information sent by Evening Standard on behalf of carefully selected partners

Terms and Conditions

* I have read, understood and agree to be bound by the terms and conditions of Evening Standard

Registration

Mail Sent for Registration Confirmation.

A confirmation email has been sent. Please activate your account by clicking on the activation link sent in your mail box.

A quick look in the mirror to make sure no hideous malfunctions of hair, makeup or clothes have occurred is clearly no longer enough.

Millions of women, with men not far behind, can't go longer than half an hour without a precautionary peek at their reflection, a survey has found.

In some parts of the country, women admit to checking their appearance as many as 71 times a day.

Scroll down for more...

Vain: British women look in the mirror up to 71 times a day according to a survey. (Posed by a model)

Among men, the worst offenders find time to look in the mirror 66 times a day.

Nationally men check their face 27 times on average each day, against 34 times on average for women.

The figure equates to women stopping at least once every half an hour in a 16-hour waking day.

Researchers questioned around 2,000 men and women and produced a league table of vanity.

Liverpool, home of style-conscious Wags Coleen McLoughlin and Alex Curran, topped the poll as having the vainest women, with 71 peeks in the mirror each day.

London women came in second, followed by Newcastle, Manchester, Edinburgh, Cardiff, Leeds, Birmingham, Belfast and finally Bristol, where women admitted looking in the mirror just eight times a day.

London was top among men, who admitted checking their reflections 66 times a day, followed by Manchester, Leeds, Newcastle, Liverpool, Cardiff, Birmingham, Edinburgh, Bristol and Belfast.

Rosalind Chapman, of make-up firm Transformulas International which commissioned the online survey, said: "British people often get criticised for not being as image conscious as our European counterparts but this survey is the proof that we love to check our appearance and look good."

The survey also revealed that women reapplied their lipstick and make-up a staggering 11 times a day.

Those in their 20s are the most image conscious with men and women aged 27 topping the league by checking their appearance 52 times a day.

People in their 60s clearly have better things to do.

They look in the mirror just five times a day.