But Next fights back in tough year - News - Evening Standard
       

But Next fights back in tough year

Next chief executive Simon Wolfson has gone some way to fulfilling his promise to "put the magic back" into the clothing retailer.

After a difficult year in which retail observers have been asking whether the chain was outdated, Wolfson today reported a decent Christmas trading period.

Sales at the retail and Next Directory arm were up 0.3% for the period from 30 July to 24 December.

Although like-for-like sales were down 3.2%, this was slightly better than the City had feared.

Next was able to increase profit forecasts for the year to between £492 million and £502 million - a rise of around £10 million.

Wolfson said that the rise in profits was due to "not marking stuff down in the run-up to Christmas, and the improvement made to the brands".

The shares, which were the second biggest riser in the FTSE 100 yesterday, fell 59p to 1607p today as the City panicked about the prospects for all retailers. At that price, Next is valued at around £3.3 billion by the stock market.

Wolfson, who has been chief executive since 2001 but is still only 40, said he had no plans to step down any time soon.

Broker Panmure Gordon said in a note to clients today: "As always, Next has managed its profits well. Less good news is that it does not expect like-for-like sales to recover to positive territory in 2008-9."

Panmure also upgraded Marks & Spencer shares from hold to buy on the back of the Next numbers and pointed to the chain's "defensive characteristics in what is likely to be a difficult 2008".

Like all consumer businesses, Next is nervous about the coming year due to a "worsening environment".

The group said: "Whilst trading has been difficult, the financial performance has been good, a result of excellent cost control and careful management of our balance sheet."

Next will report results for the year to 26 January on 18 March.

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