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Canned spirits up as alcopop bubble bursts
02 November 2009
New figures today show an "exponential" growth in the popularity of ready-made classic drinks, while sales of alcopops have collapsed.
This year Britons will spend £29million on pre-mixed spirits in cans and another £18million on cocktails sold by the bottle. Within five years market researcher Mintel forecasts the market will be worth £106 million.
Some 286million litres of alcopops were sold in the UK in 2004, compared with a projected 90million litres this year.
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