Canned: The 26p-a-pint cider sold by Sainsbury's

My Account
Logout

Create an Evening Standard Account

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Welcome! Sign in here

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Forgot your password ?

Registration

* indicates fields that are mandatory

Email *

Password *

Confirm Password *

First name *

Surname *

Postcode *

Country *

Mobile phone number

Username *

Gender *

Year of birth *

When you sign up...

You will have access to all our online competitions, discounted offers and can post comments on our site.

You will also receive The Weekender newsletter sent every Thursday - it’s full of fantastic offers and ideas for the weekend. You can update your email preferences in your account page when you log in.

Other newsletters and emails

Homes & Property Newsletter - Yes I want to receive the weekly email with all the latest news on property in the capital

Occasionally we would also like to send you relevant emails detailing specific offers either from ourselves or carefully selected partners. If you would prefer not to receive these then please tick the appropriate boxes below. We will never pass on your details.

I do not want to receive additional offers and information from the Evening Standard

I do not want to receive additional offers and information sent by Evening Standard on behalf of carefully selected partners

Terms and Conditions

* I have read, understood and agree to be bound by the terms and conditions of Evening Standard

Registration

Mail Sent for Registration Confirmation.

A confirmation email has been sent. Please activate your account by clicking on the activation link sent in your mail box.

Sainsbury's chiefs have been forced into an embarrassing climbdown on the sale of 26p-a-pint cider.

They withdrew the promotion last Monday – just a day after it was highlighted by The Mail on Sunday. Last week we reported growing concerns that cheap supermarket deals were fuelling the nation's binge-drinking culture.

Sainsbury's special deal on the cider began a fortnight ago – just days after three teenagers were convicted of the murder of Garry Newlove, who they kicked to death after getting drunk on cheap cider and lager.

The firm had been offering Basics-label cider, which normally costs £1.20 for two litres or 34p a pint, at £3.60 for eight litres or 26p a pint.

A spokeswoman for Sainsbury's said: "Basics cider has been withdrawn from promotion due to a review and change in policy. It will not be included in further promotions."

Lib Dem MP John Pugh had criticised Sainbury's, asking: "Where is the social responsibility they claim to have?"