There's no substitute for threatened eel and pie shop, says Who star Pete

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The Who guitarist called it "inconceivable" that Cooke's in Shepherd's Bush could be built over by a £150 million "yuppie flat" development.

This week Hammersmith and Fulham council approved plans to regenerate Shepherd's Bush Market. They propose knocking down Victorian shops in Goldhawk Road, triggering a wave of protest from traders and residents.

Audrey Boughton, co-owner of A Cooke's eel, pie and mash shop, which has been in the same family since 1899, said: "The area needs to be revitalised, not destroyed. There were 114 letters of objection - the council rode roughshod over local opinion."

The shop was a Mod haunt in the Sixties, and a protest of up to 100 scooter veterans is planned for April. Cooke's and the 98-year-old market feature in 1979 movie Quadrophenia.

Townshend said: "Cooke's is a part of the history of Goldhawk Road. For my part, this was where The Who took flight in 1963, where we performed one of our first shows as the Detours. I realise change is inevitable, but to think of Shepherd's Bush without Cooke's is inconceivable."

Other rock regulars include former Sex Pistol Paul Cook and ex-Led Zeppelin guitarist Jimmy Page. Under the development plan 200 flats and 13 terrace houses will be built, new market squares created and the Bush Theatre refurbished.

Developers Orion Land & Leisure and Development Securities say shops will be offered new premises. Threatened businesses include the Classic Textiles shop, which provided the fabric for cloaks in the first Harry Potter movie. Orion said: "We investigated refurbishing the existing Goldhawk Road premises but concluded the properties fall far short of modern standards."

Council leader Stephen Greenhalgh said: "Shepherd's Bush Market needs significant improvement to survive. These plans ensure it will flourish."