Curry KitKat anyone?

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As well as the cumin and masala flavour, Nestlè is considering offering lemon cheesecake, liquorice, saffron and passion fruit.

Lemon cheesecake KitKat is already sold in Germany and Japan, and the group confirmed it may be brought to Britain.

KitKat sales fell by 5.4 per cent to £116million last year and KitKat Chunky was down by 18 per cent to £50.5million.

Industry analysts said a growing trend towards healthier lifestyles was putting people off chocolate bars.

Nestlè Rowntree managing director Chris White confirmed the York-based company was looking at new products. It was too early to say which would be the first to go on sale but he denied the firm was targeting Asian and Indian customers with the exotically spiced variety.

'We're doing this because we want to sell more, make more money and grow our market share,' he added.

Curry-flavoured KitKats are the latest in a line of bizarre products inflicted on our taste buds down the years.

Scottish bottling giant Strathmore made chocolate-flavoured bottled water to entice children into drinking more for health reasons.

Heston Blumenthal's restaurant, The Fat Duck, in Bray, Berkshire, offers egg and bacon-flavoured ice cream.

Food giant Heinz sells green and purple ketchup. Meanwhile, McDonald's plans to sell a burger from meat alternative Quorn.