Experts John Terry can kiss his sponsorships goodbye

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Terry, worth an estimated £17million, has a £4million contract to wear Umbro football boots at every match and also appears in adverts for Nationwide building society and electronics giant Samsung.

In lifting an injunction preventing reports of the alleged affair, the judge made it clear he suspected Terry wanted to protect his commercial deals more than anything else.

The bleak forecast comes after Tiger Woods was estimated to be losing $1million a day after sponsors deserted him in the wake of his extra-marital affairs.

One sports sponsorship expert said: "It is slightly different to Tiger Woods who traded so heavily on his clean-cut image and family life - John Terry was never that sort of prospect to commercial backers. But it is difficult to see how he won't be hit by this financially. The commercial advantage of being England captain which can set you up for life looks to have been lost."

Doubts over his sponsorship deals come as Terry faces a likely showdown with England manager Fabio Capello.