Fly first class then £99 a day to spend in LA

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Flights: Virgin Upper Class return to San Francisco. Estimated cost: £7,733. Internal flight to Orange County with American Airlines.

Accommodation: Three nights at Phillipe Starke-designed Clift Hotel in San Francisco, which describes itself as "a wonderland for the jetset". Features one of the city's best Asian restaurants. Cheapest rooms from £173. One night at the Hyatt Regency Century Plaza in Los Angeles. Rooms start at £205.

Allowances: $89 (£60) per day in San Francisco and $146 (£99) in Los Angeles. They were "abated" (reduced) for an undisclosed amount on three days because lunches were provided.

Meetings: Piczo Inc, EA Games, Facebook, Yahoo!, Google, YouTube.