Jamie Oliver to launch chain of low-cost Italian restaurants

My Account
Logout

Create an Evening Standard Account

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Welcome! Sign in here

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Forgot your password ?

Registration

* indicates fields that are mandatory

Email *

Password *

Confirm Password *

First name *

Surname *

Postcode *

Country *

Mobile phone number

Username *

Gender *

Year of birth *

When you sign up...

You will have access to all our online competitions, discounted offers and can post comments on our site.

You will also receive The Weekender newsletter sent every Thursday - it’s full of fantastic offers and ideas for the weekend. You can update your email preferences in your account page when you log in.

Other newsletters and emails

Homes & Property Newsletter - Yes I want to receive the weekly email with all the latest news on property in the capital

Occasionally we would also like to send you relevant emails detailing specific offers either from ourselves or carefully selected partners. If you would prefer not to receive these then please tick the appropriate boxes below. We will never pass on your details.

I do not want to receive additional offers and information from the Evening Standard

I do not want to receive additional offers and information sent by Evening Standard on behalf of carefully selected partners

Terms and Conditions

* I have read, understood and agree to be bound by the terms and conditions of Evening Standard

Registration

Mail Sent for Registration Confirmation.

A confirmation email has been sent. Please activate your account by clicking on the activation link sent in your mail box.

With dishes as cheap as £5, the celebrity chef wants to take on the large Italian restaurant chains that dominate the high street.

He believes few of them serve good food at a reasonable price.

Scroll down for more...

Jamie Oliver is now launching his own chain of low-cost Italian restaurants with pasta dishes costing as little as £5

The first of his unnamed "neighbourhood restaurants" will open in Bath next year, with others earmarked for Cambridge and Brighton.

Oliver said all the pasta and bread will be made at the restaurants and all chicken will be free range.

He added: "It's always been a desire of mine to really tackle the issue of the quality of high street dining.

"There are some little places, privately owned by dedicated people, who are doing a good job.

"But they're few and far between and I don't think many of the chains give consistent quality at a decent price. We aim to change all that.

"I wanted to create a local restaurant that is classy, reliable and inspired by what people want --good food, well-prepared, sometimes speedy, sometimes relaxed."

After finding fame on TV, Oliver, 32, rewrote the recipe book for school meals with his show Jamie's School Dinners, which led to a £477million overhaul of school food.

His show Jamie's Kitchen also started the Fifteen chain of restaurants, in which unemployed people are trained to become chefs.