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Lego upsets parents by producing guns for children's play sets
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11 May 2007
For generations its products have been seen as providing harmless fun - it was even said that for years it refused to supply green bricks in case boys used them to make tanks.
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Feel the force: The Star Wars Stormtrooper
But critics accuse it of changing its stance, partly because of tie-ins with big-budget films and partly to counter the challenge of action-packed computer games.
The new versions of its Star Wars Stormtroopers now carry guns so large they can hardly hold them, despite the previous ones having nothing more alarming than a torch.
The company's latest Batman sets also include semi-automatic pistols and Tommy guns.
And its futuristic Bionicle robot creations are armed to the teeth with blades and blasters.
Lego fans and members of The Brickish Association, which bills itself as forum for adult fans of Lego, say there has been a clear shift in policy.
One senior figure in the association said the company had used semi-realistic guns in the past, for pirate sets and those for cowboys, but nothing like those seen in its Star Wars and Batman products.
"Lego's take on creating weaponry has changed over the years," he said.
"My understanding is that the philosophy of the founding fathers of the company was to be non-violent and not to include realistic guns.
"But as they have got more realistic sets and sets that are licensed with big films, there has been an acceptance of guns.
"I very much hope Lego is not being dragged along by a trend for more violent toys and games.
"The philosophy of the company is very family friendly, non-violent, play."
Huw Millington, who runs the Brickset website, said: "There has been a change in emphasis with more realistic-looking guns. It may be that the tie-up with Hollywood is to blame.
"Some people say the brand has gone downhill since it signed licensing deals with big films, but personally I don't agree."
Lego said the Star Wars accessories were changed to make them closer to what fans saw on screen.
A spokesman added that the company, which was founded in Denmark in 1932, was careful about its policy on guns, saying: "We would still never make modern warfare weapons."
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