M&S joins race to ban artificial additives from their food

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Asda revealed it was doing the same with 9,000 own-brand items earlier this week.

The decision follows a study commissioned by the Food Standards Agency which drew a link between additives and poor behaviour and concentration in children.

The bans announced by M&S and Asda extend to the controversial sweetener aspartame.

David Gregory, director of technology at M&S, said: "By September, 95 per cent of our foods will be free from artificial colourings and flavourings - this covers all our chilled foods, cakes and bakery.

"The remaining 4 per cent of products are in biscuits and groceries and will be converted by the end of the year."

Only the store's cola drinks would continue to contain an artificial colour, he added. It was hoped an alternative would be found soon.