Pizza Hut taps into campaign

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The firm has retrained its entire staff to offer customers tap water and will display the campaign sticker at all its 165 London branches.

Chief executive Alasdair Murdoch said: "We felt it was important to not only do our bit for the environment but also help remove the social stigma attached to asking for tap water by encouraging our customers to opt for it as an alternative to bottled. This will benefit our customers as bottled water is 500 times more expensive than tap."

Our campaign has the support of celebrity chefs, hundreds of London restaurants, bars and clubs and major chains such as Starbucks and McDonald's. They have committed to remove the stigma of asking for tap rather than environmentally unfriendly bottled water.