Polaroid launches a wallet-sized printer that prints your mobile phone snaps in seconds - News - Evening Standard
       

Polaroid launches a wallet-sized printer that prints your mobile phone snaps in seconds

Hollyoaks actress Leah Hackett with the new polaroid printer


Amateur photographers will be able to print off their mobile phone pictures instantly thanks to a relaunch of Polaroid photo technology.

The company has relaunched for the digital age with a miniature printer designed to unlock images from mobile phones.

The Polaroid PoGo uses thermal printing technology instead of ink and produces business card-sized colour photos in 60 seconds.

The 8oz (227g) printer connects to digital cameras as well as phones by the USB port or Bluetooth wireless.

The device goes on sale in the UK tomorrow for £99, with each sheet of paper costing about 30p.

Polaroid has touted the device as its biggest innovation since the commercial launch of instant film in 1948.

Tom Petters, chairman and owner of Polaroid, said: 'Dr Edwin Land, the founder of Polaroid, reinvented this company many times through its 70-year history, from polarised lenses to eyewear to the iconic instant camera.

'With the Polaroid PoGo we're reinventing the magic of instant printed pictures for the 21st century.'

Polaroid announced earlier this year that it would no longer be making the film used in the instant camera after the digital age left almost no market. The company stopped making the instant cameras the year before.

The photography firm was founded in 1937, making polarised lenses for the science world and introducing its first instant camera in 1948.

Polaroid peaked in popularity in 1991 when its sales - mainly instant cameras and film - hit £1.5billion.

Each polaroid print will cost 30p

Each polaroid print will cost 30p

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