Red or Dead offers new businesses low-rent ‘pop-up shop’ by City Hall

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If successful the scheme, aimed at those who are priced out of the high street, could be rolled out across London.

Wayne and Gerardine Hemingway are now calling for creative businesses to apply to occupy the kiosk from July to September. Called KiosKiosK, the temporary building is aimed at those selling products such as ceramics, artworks, creative gifts and fashion.

The couple started the Red or Dead brand from low-cost units at Camden and Kensington markets but believe it has become increasingly difficult for new firms to find affordable rents.

Mr Hemingway said: "It was our formative experience and the opportunities provided by places such as Kensington Market that led us to the KiosKiosK idea."

The scheme is being supported by the London Sustainable Development Commission, which advises Mayor Boris Johnson. Mr Johnson said: "Creative industries are worth many millions to London's economy providing jobs for thousands of people, so it makes sense to offer a helping hand to budding entrepreneurs that have the potential to run thriving businesses.'