Sainsbury boss: Fruit cost to fall

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As the weather improves, supermarkets will be able to source more produce locally, cutting costs.

Mr King was responding to inflation figures yesterday which showed a surprise jump in the cost of living. Vegetables are 19 per cent more expensive than they were a year ago, while fruit costs 13 per cent more.

Mr King said: "As far as the fresh food element goes, the inflation figure will always wax and wane. Over the next six months we won't have to buy-in euro-denominated fruit, we will source it from the UK."

Mr King was talking as Sainsbury's reported a 6.2 per cent jump in sales in the last three months.