Sci-fi suit? Actually, it's my Travelodge pyjamas

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But check into a Travelodge and you could find yourself slipping into what the motel chain calls the "ultimate sleepwear."

Its sleepsuits, which look more scifi-than snoozy, are being tested by the firm in the hope of helping its guests have a more restful stay.

They are made from a type of natural knitted silk said to allow the skin to breathe, reducing the risk of itching or irritation.

Leigh McCarron, Travelodge's "sleep director," said yesterday: "We are constantly investigating innovative ways of how we can help our customers attain a good night's sleep.

"Something as simple as changing your bed attire can dramatically affect your quality of sleep."

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Something white at night: The Travelodge sleepsuit

The company came up with the futuristic design after questioning 3,000 adults about sleepwear.

Almost one in four said their night clothes made them itchy, while two thirds complained of feeling too hot or cold as they tried to sleep.

Travelodge said guests would be allowed to keep the sleepsuits, which look disarmingly like the costume Woody Allen wore playing a sperm in the spoof 1972 movie Everything You Always Wanted to Know About Sex But Were Afraid to Ask.

The company believes the accompanying hood, gloves and socks will combat the loss of body heat during sleep. But Professor Jim Horne, director of Loughborough University's Sleep Research Centre, dismissed the suits as little more than a gimmick.

"I think it's a great bedtime story," he said. "To be honest, I'm sceptical about the company's claims.

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Sleep tight: The motel chain thinks the hood, gloves and socks will combat the loss of body heat

"Tight clothes and a hood could, if anything, make sleeping worse. The body needs to cool down slightly when you go to bed. Allowing your face and neck to be exposed is quite a good way of cooling down because the rest of the body is covered by the bedclothes.

"I would recommend people stick with what they are comfortable with. A pair of loose cotton PJs are more than adequate."

Five hotels are taking part in the trial. They will contact customers before their arrival to offer them a sleepsuit.

A Travelodge spokesman said: "The pyjamas are currently free of charge. Once customers have worn them, we are more than happy for them to take them home and continue to enjoy them."