Shoppers urged to help Camden rise from ashes

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Newspaper and radio adverts will urge tourists and shoppers to return, emphasising the damage has not affected the whole area.

The blaze wiped out the Canal Street market and badly damaged the Hawley Arms, frequented by Amy Winehouse, Lily Allen and Kelly Osbourne. But Camden's five other markets are still up and running.

James Bidwell, chief executive of Visit London, said: "Camden is an important part of London's tourism offer and, thankfully, the fire has only affected a small part of the market. Camden is still open for business and Londoners should continue to visit the area and support the market."

Simon Pitkeathley, chief executive of Camden Town Unlimited, said: "Though the fire was a tragedy, the Camden Town everyone knows and loves is still here."

Allen is expected to endorse the campaign, along with comedian Jimmy Carr and Radio1 DJ Chris Moyles, who was in Camden on Saturday, the night of the fire.