Speeders given the choice of a £60 fine and three points - or a telling-off by a 10-year-old (guess which one they're choosing!)

None, it is safe to say, has been an undiluted success.

So now children are being given the chance to make a difference with drivers pulled over for speeding near schools being offered either a £60 fixed penalty (and three points on their licence) or a dressing down from the pupils.

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It may come as no surprise that there were few takers for paying the fine and having their licences endorsed.

But, even though it seems unlikely that routine lawbreakers will quake in their boots at the prospect of such a telling off, the doubters could be surprised.

Dozens of motorists caught in a speed trap are said to have been left thoroughly ashamed after police brought pupils up to their cars to plead with them to slow down

The attempt to deter drivers from going too fast is being pioneered outside four schools in Norfolk where pupils, their parents and teachers have had enough of motorists blatantly ignoring the 30mph limit signs.

PC Leo Blyth said: "Having the children tell the motorists off actually has more of an impact than a police officer doing it.

"A lot of the motorists have said how ashamed they felt afterwards and the message has really hit home to them.

"This is all about giving victims of crime a voice and a chance to voice how they feel.

"The feedback we have had from motorists is how much it has made them think about what they have been doing.

"It makes them think much more than if they had just received a letter in the post and us telling them they had a fine.

"This is a way of making it memorable once someone has committed the offence of speeding, meaning hopefully they will not do it again."

Ten drivers, including one speeding at 44mph in a 30mph area, were stopped and ticked off by youngsters in just half an hour one day this week outside Tuckswood Primary School, Norwich.

Assistant head teacher Tony O'Rourke said: "The children jumped at the chance to help out with this scheme and we were happy to lend our support.

"Motorists do need to know there is a school here and they should be curbing their speed. I hope this gets the message through."