Superdrug cuts the price of stamps for Christmas

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The High Street chemist chain is knocking 21p off a book of 12 first class stamps, bringing the price down to £3.87.

It is cutting 10p off books of six first class stamps, reducing the price to £1.94. The price of a book of four first class stamps for bigger letters will also fall by 10p, to £1.82.

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The price cut will make it cheaper to post Christmas cards

Royal Mail sells first class stamps for 34p each and first class stamps for larger letters for 48p.

Superdrug's move is anticipated to be so popular with customers that it is planning to limit each to 72 stamps. The reduced price stamps will be available while stocks last.

Trading director Jeff Wemyss said it would help cut postage costs on many of the one billion cards which are expected to be sent this Christmas. "This is an early Christmas present to our customers," he added.

Royal Mail defended its decision not to lower its prices, saying: "Royal Mail's stamp prices are already among the very lowest in Europe and we lose almost 6p on average on stamped letters and cards."