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Why the average Brit only gets 63 minutes of peace and quiet a day
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04 September 2008
Silence is now a thing of the past in the majority of homes as Britons are bombarded with sound from waking up in the morning until going to bed at night, a new report shows.
For TV, radio, the internet and constant phone calls combine to produce a non-stop wall of sound with millions of people never enjoying peace and quiet for a moment, according to the latest research.
Hot on the heels of a recent Ofcom report showing that UK adults are now consuming more than 50 hours of media per week, media research consultancy M-Lab have revealed the impact of this increase in media consumption on our home lives.
Television watching: We are constantly bombarded with noise and only have 63 minutes of 'media silence' a day, a study found
On average, the research reveals, UK adults now have only one hour (63 minutes) per day of 'media silence' at home.
Almost one in three (31per cent) now have media on all the time while at home, and a further 22 per cent have only half an hour or less each day with no media playing.
M-Lab's survey also revealed that the times of day that people are most likely to enjoy a bit of 'media-free' time at home are at around midday to 12.30pm, and around 5 to 5.30 pm.
Bedrooms are one of the last places in homes where people 'switch off', but even this is changing 32 per cent now wake up to the sound of TV or radio, and 71per cent say that some kind of media consumption is the last thing they do before going to sleep at night.
Perhaps not surprisingly, more than one in four adults (27per cent) say that having a TV in the bedroom is affecting their sex life for the worse.
The M-Lab research also asked about the devices that most annoy us at home: and 'noisy' devices are clearly the biggest culprits landline phones, mobile phones, alarm clocks, washing machines, TVs, vacuum cleaners, and smoke alarms are the 'seven deadly dins' of modern life.
Husbands and wives also made the top ten a surprising result considering that the survey asked about annoying 'devices'!
Graham Williams, Director of M-Lab, said: 'If you add it all up, the average person now spends more time on TV, radio, internet and phone calls than they actually spend at home.
'That explains why many so people now watch TV and surf the net at the same time - if we weren't, we'd have no quiet time left at all.
'Usually the summer months find us consuming less media, but with the Olympics, many of us will not have taken our usual summer break from media consumption and as the evenings get shorter, life will become increasingly media-heavy over the next few months.
'For many of us, switching on media when we get home is as automatic as switching on the lights from the moment our clock-radio wakes us in the morning to the moment we switch off the TV or check our last email at night, media is a constant companion.
'For some people, background noise provides a vital sense of security and companionship, but for others, preserving a bit of quiet time for ourselves, or to spend with our families, is getting increasingly difficult.
'We are clearly reaching a limit here media companies have almost no space left to fill in our home lives.
'The opportunity to increase overall consumption now lies in reaching people on the move through mobile devices, or in leisure venues,' Mr Williams said.
'There is also a big opportunity for media brands who can exploit the simultaneous use of the internet and other media.
'For consumers, life will be more crowded than ever, but on the plus side, greater control over content will mean that irrelevant and intrusive media will be squeezed out of existence.'
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