YouTube to give its most popular filmmakers a share of the profits

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Under the YouTube Partner Programme scheme, which has already been piloted in the US and Canada, users who submit the most popular videos to the site will be able to potentially make thousands of pounds a month.

They will earn a share of the revenue generated from the adverts which run alongside their clips - potentially making thousands of pounds per month.

Scroll to the bottom to see four of the most popular videos

The Cadbury gorilla advert is one of the most popular videos on YouTube

One British filmmaker, James Provan, has already made nearly £4,000 from the scheme since being invited to become a partner last year.

His videos use Wallace and Grommit-style stop-animation videos to bring food and other inanimate objects to life.

The 25-year-old computer studies student is known on the site as GIR2007.

Scroll to the bottom to see James' most popular video

However, there are limits to who is eligible.

The scheme is open to "popular and prolific original content creators".

Users must apply to become partners and will be accepted if they regularly upload videos which are viewed by thousands.

Under the new scheme, if a YouTube member is selected as a "partner", an advert will appear at the bottom of each of their videos when they are played.

The advert, which takes up 20 per cent of the screen, will run for 10 seconds and then disappear, but if a viewer clicks on it, a portion of the revenue YouTube generates will go to the video's creator.

One-hit wonders do not qualify - so the couple who re-enacted the Dirty Dancing routine at their wedding, earning more than three million hits, would earn nothing.

YouTube, which is owned by Google, will not disclose the percentage of advertising revenue users will make.

But a spokesman said existing partners in the US whose videos regularly receive over one million hits are earning several thousand dollars per month.

This hilarious 'Evolution of Dance' sketch is the most popular YouTube video of all time with almost 73 millions 'views' since it was uploaded.