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10,000 new jobs plan for Rover site
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28 January 2007
Approximately 6,000 workers lost their jobs in Longbridge when the car plant closed in April 2005.
But under the new proposals the site will become a thriving development of shops, offices and residential properties.
If the proposals are given the go-ahead, the scheme could cost up to £500 million.
Plans include a shopping complex, 1,500 new homes and a revamped railway station.
Bournville College could also relocate to the once-industrial plot.
A Birmingham City Council spokesman said the plans could cost "in the region of £500 million", but a large proportion of that cost would be met by private investors.
The improvement scheme was announced by Birmingham City Council leader Mike Whitby, Cllr George Lord, leader of Worcestershire County Council, and Cllr Roger Hollingworth, leader of Bromsgrove Council.
The three have launched a 'Longbridge Area Action Plan', set to span 15-years.
Cllr Lord said: "Longbridge is not only the biggest regeneration project in the Midlands, but one of the most important, the eyes of both our residents and the nation will be on us, so we are determined to succeed."
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