BBC viewers 'demand original shows'

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Audiences want to see more new ideas - at a time when the BBC is planning to cut the number of programmes it makes due to budget restraints.

The Corporation's own research has revealed the public harks back to a past in which BBC1 and BBC2 were the home of quality television.

Nowadays, the BBC - as with rival broadcasters - is increasingly dominated by a "clutter" of entertainment, celebrity, reality shows and soaps, viewers believe.

The research was commissioned to find out what the public want from the BBC and how they think the organisation is performing. It found 72% believe it to be important that the BBC "has lots of fresh and new ideas" but only 51% perceive that it meets this criteria.

The BBC report said: "Overall, BBC1 was clearly seen to be providing quality entertainment, and BBC2 was seen to be providing quality factual programming. This was felt to be distinctive from what was on offer elsewhere.

"However, the growth of multi-channel television has complicated things. People feel that the explosion of choice in the multi-channel world has provided an alternative supply of range and depth."

Viewers did praise some BBC entertainment and reality shows, among them Strictly Come Dancing, The Apprentice and Doctor Who, while Bruce Parry series Tribe was singled out as an example of a what the BBC does best.

But the research showed that its "hugely valued" shows are classics which have been around for decades, such as University Challenge, Mastermind and the Antiques Roadshow.

In response to the findings, the BBC promised more "distinctiveness". But this was something of an own goal as the report revealed that audiences dislike the word.