Brown hails 'inspirational' Roddick

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The Body Shop founder died aged 64 at St Richard's Hospital, in Chichester, at 6.30pm on Monday. Her husband, Gordon, and daughters Sam and Justine were at her bedside.

Her sudden death brought emotional tributes from the many charities, organisations and individuals she had helped or worked with during her many years as a businesswoman, campaigner and activist.

The Prime Minister led the tributes, calling Dame Anita one of this country's "true pioneers".

Gordon Brown said: "She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market."

Dame Anita became known originally for her Body Shop cosmetic empire, which specialised in bringing "eco-friendly" products to the public. But she gained international recognition for championing many causes closes to her heart, from green issues to human rights and Third World debt.

In February this year, Dame Anita revealed she was carrying the hepatitis C virus.

Charles Gore, chief executive of the Hepatitis C Trust, said after her diagnosis, Dame Anita quickly became a patron of the charity. He said: "Working with her was so joyful."

John Sauven, executive director of Greenpeace, and personal friend, said: "She was so ahead of her time when it came to issues of how business could be done in different ways, not just profit motivated but taking into account environmental issues.

Amnesty International UK director Kate Allen said: "Anita Roddick's passion for human rights was immeasurable and we have lost a true champion of the oppressed and persecuted."