C4 axes 2008 Celebrity Big Brother - News in brief - Evening Standard
       

C4 axes 2008 Celebrity Big Brother

Channel 4 is axing next year's series of Celebrity Big Brother.

The move, which comes after the race row that engulfed the previous series, is part of a programme of "creative renewal", according to the broadcaster.

The highly successful series, which attracts huge ratings, is expected to return in 2009.

The decision also comes after this year's series of the standard non-celebrity Big Brother has failed to make as big a splash as usual, even though it has still attracted healthy ratings.

The broadcaster said the decision is unrelated and is part of a policy to clear almost all returning series from the heart of its peak time schedule in the first half of 2008 in pursuit of new and adventurous programming.

Channel 4 is marking its 25th anniversary with sweeping schedule changes.

A host of returning series such as You Are What You Eat, Brat Camp and It's Me or the Dog will come to an end. The only returning series now currently scheduled on Channel 4 at 9pm for the first half of 2008 is Grand Designs.

The decision not to run Celebrity Big Brother will mean 29 hours of new programmes will be needed to fill the gap in January. To pay for these programmes, the channel will reduce its annual spend on acquired US TV series by £10 million next year.

TV production company Endemol is working on a Big Brother type show for digital channel E4 to screen when Celebrity Big Brother would normally be broadcast.

Celebrity Big Brother sparked huge controversy earlier this year when a record 54,000 viewers complained at the allegedly racist bullying of Bollywood star Shilpa Shetty by the likes of Jade Goody and Danielle Lloyd.

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