Campaign warning on trafficked women

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The Home Office initiative warns men that sleeping with a woman who has been forced to work in the sex industry will make them a rapist.

Ads, which will be placed in gents' toilets in pubs and clubs, depict a sleazy brothel with the caption: "Walk in a punter. Walk out a rapist."

It also urges men who discover a woman they believe may have been trafficked: "If you're man enough, call Crimestoppers."

Home Office Minister Vernon Coaker said: "These women are being treated as commodities and are sold, controlled and exploited by others for a profit. This is totally unacceptable.

"Trafficking is a vile and evil trade and sex buyers must be made to think twice about the consequences of their actions."

He added: "The advertising campaign we are launching should help draw attention to the plight these women face and make men think again about what they are doing."

A 2007 research report showed the peak age for buying sex is 34, about half of whom are in a relationship and more than one in five are parents.