Fury at Hindley picture

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The picture was shown in a film intended to highlight the Capital's rich cultural heritage ahead of the 2012 games.

The notorious piece of art by Marcus Harvey was fleetingly seen during a segment of the Visit London video filmed in a gallery where it was on display.

The gaffe occurred at a party to celebrate the handover of the Olympics to London attended by Prime Minister Gordon Brown and London Mayor Boris Johnson.

A Downing Street spokesman said: "The use of this image is in extremely poor taste and it should not have been used to promote London."

The video, showing iconic London landmarks and images of Capital life, was being shown at London House in Beijing.

A spokesman for the Mayor's Office said: "The Mayor is deeply concerned by the realisation that a shot of Myra Hindley was shown in a short video at London House and asked that it not be shown again."

Liberal Democrat Olympics spokesman Tom Brake said: "British art definitely represents some of the 'best of British', but of all the many masterpieces that could could have been used this was the most regrettable and the least inspired choice."

Harvey's Myra was one of many pieces of art featured in the film montage, which was also available on a Visit London website designed to encourage tourists from around the world to come to the city.

The painting, made from children's handprints, was vandalised while on display in the Royal Academy in 1997.